Meet Visa: Reintroducing the Iconic Visa Brand to Everyone, Everywhere

There is power in those four letters, recognized by almost everyone, and standing for trust, security, acceptance and inclusion. As part of a multi-year evolution of its iconic brand, Visa is sharing an initial glimpse into its evolved visual brand identity, launching in late 2021, which features refreshed colors for digital impact and a new brand symbol designed to express the purpose behind the brand.